Amorim's Critical Mistake? Taking On The Executives and the Unassailable Leadership Class

Itranspired the manager could survive defeat by lower-league opposition. He weathered losing a crucial continental showpiece versus a particularly poor Tottenham teams in living memory. He withstood losing at home against domestic rivals, a lowly league position, his rigid approach, laying waste to some of the club’s most promising homegrown talent, the 32% win rate, calling the squad the worst in Manchester United history. But there was a single opponent with whom Ruben Amorim was not permitted to engage. If you challenge the sporting director, you had better succeed.

Regrettably, like many a Premiership defender during Blackburn Rovers' championship 1994-95 season, Amorim took on Jason Wilcox and appears to have missed. The most casual observer will notice the paradoxical situation: a coach who often railed at his players for failing in individual battles crumbling in the face of the white heat and animal charisma of one of England's top division's most feared sporting directors.

And frankly, this entire bruising episode appears to portray the director in a different perspective. Perhaps it might have been tempting, based on his brief stint of experience with the Saints, to view Jason Wilcox as merely a drudge within the club's structure: a man whose appointment was due as much to his friendship with his former boss a fellow executive rather than any demonstrable skill. How mistaken we all were. By masterfully outsmarting the club's celebrated manager, just as he bested the unfortunate Dan Ashworth before him, Jason Wilcox has demonstrated to be among the sport’s true generals: a strategic mind of which United’s competitors are now justifiably concerned.

A Tactical Clash Regarding System & Philosophy

For example, this was the director who being involved in the leadership that appointed the rigid 3-4-3 advocate Amorim originally, played a key role in trying to persuade him to abandon his favored formation. Unsurprisingly, these entreaties faced pushback. However, such directives carry more weight when issued by a man with the unimpeachable football pedigree of Jason Wilcox, a veteran of three England caps and a role in a title-winning side decades past.

Perhaps in time Jason Wilcox might agree to explain his thought processes to the rest of us. Perhaps at some point he might be asked regarding why the coach is departing with full compensation, without any compensation reduction clause in place. But Jason Wilcox seldom speaks publicly, for excellent reasons. The true intellectuals of this sport – men like Jason Wilcox – simply operate at a level beyond our own mundane comprehension. Were he to speak, probably all we would hear is a series of high-frequency signals and complex calculations. Desiring an explanation is not the same as being ready to receive.

The INEOS chief allegedly suggested playing Bryan Mbeumo in a defensive role.
Sir Jim Ratcliffe has allegedly proposed playing Bryan Mbeumo in an unfamiliar defensive position. Photograph: Getty Images

An Ultimate Authority Behind Command

But of course, in training our focus on the sporting director we overlook the real power behind the club's current leadership. Jason Wilcox is, after all, merely executing the directives of his line manager the billionaire owner, who in private has made very clear his desire for a back four. It is reported, the owner has also proposed deploying the forward in a wing-back role. Ratcliffe is keen for United to adopt data science and metrics. Per reports, during a leadership summit soon after his investment, he announced that the team's approach to football “will be determined in this room”.

After all, Ratcliffe is a specialist in these intricate football matters, leveraging his background in industry and yachting. Above all he remains immensely wealthy, and as we all know, the wealthy are superior: more insightful, sagacious, strategically brilliant, fundamentally better. Whom else would you trust to oversee a strategic plan of cost-cutting, the building of a new stadium that appears a lot like an abstract design, the acquisition of a new striker?

A Modern Football Hierarchy: Executives Above Coaches

This is a trend we are increasingly seeing at the elite levels of the game. Historically, clubs foolishly entrusted major sporting choices to subordinate staff such as coaches, scouts – players themselves. Perhaps it was once feasible for an up-and-coming, visionary coach with a philosophy and energy to go into a club and see their vision through to completion. Yet how many businesses have such individuals established? What number of mass redundancies have they managed? Better by far to place genuine authority where it rightly belongs: the executive class, the open-necked shirt brigade, the guys with the jaw-dropping professional resumes. It is wiser to determine the strategy by the directors and hire someone who will adapt their offering to suit. If coaches were once chefs, they have become more like delivery personnel: not really creating the product, but still ultimately answerable should it be delivered cold or fails to meet standards.

In the meantime, their job is increasingly less about defining the vision and more about marketing it: the receptionist on the front desk, the public face of an organisation they have minimal power to change. Enzo Maresca leads a team of literal children into Europe and secures two medium-sized trophies, and essentially is dismissed for speaking out. A manager at Celtic sees his reputation ruined while those individuals who appointed him live to blunder another day.

A Modern Corporate Game: Responsibility Only for the Few

And perhaps on some microcosmic level this represents corporate governance in action: the elevation of a gilded elite who can never be wrong, whose choices remain sacrosanct, whose mistakes can always be sacked away without justification. Hire the 3-4-3 coach and then dismiss him for playing too much 3-4-3. Hire the process guy and then discard them for requiring excessive time. And most importantly show gratitude; for the incremental season ticket price rises, for the latest summer signings, for the reality that the grownups – however well qualified – remain in control.

Joe Gates
Joe Gates

A cultural critic and journalist passionate about Swiss arts and heritage, with a background in art history.

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